Product animation has penetrated across different industries. With its burgeoning application across different business niches and its effectiveness having been proven several times, the demand for product animation videos has multiplied. This has led the 3D product animation to go from strength to strength. WHY COMPANIES ARE USING 3D PRODUCT ANIMATION VIDEOS? Companies are eyeing this technology that helps them create life-like videos that create an illusion of movement in a 3D ecosystem. The sole objective of the rising improvisation in 3D animation videos is because it is more attractive and instantly catches the eyes of the individual. Some of the popular applications of product animation videos are: Marketing and sales Medical and healthcare Installation and product description Software training Machine description The crude animation videos have evolved to become a more real-life image presentation. 3D animation was primarily used in video games, television, film making etc. Toy